About 365 Sounds
Hear the music mainstream radio ignores
Have we moved from “This Is Radio Clash” to “This is Radio Bland” ?
We are currently suffering the greatest dumbing down of Broadcast content the Music Business has ever experienced.
With the UK’s National broadcasting company seemingly hell bent on the utter destruction of localised quality content, regardless of its popularity, Uninterested in paying any attention to what its active & vocal listeners want.to hear. It’s continuing on its chosen path of seeking the lowest common denominator appeal by discarding much loved local & indeed popular national Presenters in a haphazard fashion.
It’s also seemingly willing to throw away generations of established, appreciative & discerning audiences whilst desperately chasing the audio equivalent of the colour beige.
At the same time the Independent Sector has deteriorated into a miasma of automated pop-up Broadcasters offering sanitised formulaic musical content delivered by AI Auto-bots.
Commercial conglomerates are hell bent on devouring local independent stations, destroying their established communities & demonstrating a disturbing preference for sweeping, robotically processed committee approved styles of generic programming.
These “Now What I Call Radio” playlists have made a mockery of the Art of Broadcast presentation and it has sadly reduced the Broadcasting skills of the remaining handful of talented “Household Names” to be allowed air time to become nothing more than professional continuity announcers, playing nothing but “safe sounds” & “tame tunes”.
It’s become the modern equivalent of Elevator Music but is being force fed on a National Scale.
This shockingly poor programming is being actively preferred & chosen over quality personality driven presentation, meaning they are offering nothing more to their audiences than a mainstream chocolate box selection of tracks repeated incessantly ad infinitum. Stifling a listeners choice of available material and denying much needed avenues of exposure to creative artists at the same time.
The team at 365 Sounds firmly believe that it’s well past the time for this wanton deconstruction of a priceless entertainment resource to stop
365 Sounds is brought to you from The House of Sound Ideas, where we believe Creative Innovation leads to Audio Inspiration.
The 365 Sounds management team can boast decades of collective experience in Broadcasting and associated industries such as Performance, Production, Management, Promotion & Merchandising.
We firmly believe that the “bits” in-between the music, the “links”, are of equal importance when it comes to entertaining the listener & that’s why we remain focused on putting together a growing team of “Presenters with Personality” to provide that missing charismatic spark.
A team whose sole purpose is to deliver fun, insightful, informative & engaging programs that entertain rather than just play out the same songs in a different order to the preceding show.
365 Radio Presenters are not hamstrung
There are no playlists, there is NO advertising to distract and annoy an audience & therefore there is nothing to interfere in the relationship between the Presenter & their listeners.
It’s all about the entertainment and that’s exactly how it should be
365 Sounds presenters can choose to play an excellent new unsigned band or an established Legacy artist, both of whom cannot currently find outlets for their music, and they be played alongside the more established popular acts of the moment.
All in the same program.
Having No Playlists means we trust our Presenting team to play a wide & varied selection of music of their own choice. It also means that we are able to offer the listener a unique experience in every show.
It’s Broadcasting without fear of repetition or hesitation
Our operation addresses the needs of every different types of listener & we are able to bring back variety, entertainment and most importantly real choice to all of them.
Available on all modern broadcasting platforms, 365 Sounds allows its’ listeners the chance to enjoy programs both in real time & on a listen again On Demand facility that’s available alongside a vast repertoire of fresh, innovative & diverse entertainment.
All provided on its excellent premium service, which is called 365 Sounds On Demand.
This platform makes available in excess of 200 hours of entertainment per week with a series of quality programming that is exclusively produced for 365 Sounds.
We don’t “do” Bland Radio in a “Beige” colour scheme
We endeavour to provide a much needed kaleidoscope of colour & sound to all Listeners and, so far, it’s being very well well received.
We are on a determined mission to revolutionise your Listening
The 365 Sounds Team
Contact us at station@365radio.co